From the briefest of blurbs to the most extensive of e-books, I craft content that helps brands showcase what makes them unique: their expertise, their commitment to service and quality, their vision, their values, their spirit, and most of all, their people.
I craft messaging as a writer and fine-tune it as an editor, drawing on extensive experience in SEO, content marketing, and corporate communications. I take messaging beyond “if you build it, they will come” and gear it toward specific strategic goals.
Teams value my independent thinking, versatility of voice, and creative problem solving, as well as my ability to design and manage projects and workflows. They also value my commitment to helping writers dig for deeper ideas and express them with clarity and conviction.
“Perfection is unattainable,” as the great Vince Lombardi said, “but if you chase perfection, you can catch excellence.” The concept explained, the value communicated, the connection made—the chase for these moments of perfection never ends, and it never stops being fun for me.